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7 Reasons Your Business Needs Social Media Presence

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A decade ago, the idea of using social media for business promotion was conceived. But today, the rising of social media giants Facebook, Twitter, Instagram, YouTube, many business owners are exposed to the marketing value in these platforms. In this post, I have brainstormed, and coupled with experience of past years, I have listed top 7 reasons why your business needs social media presence, and the best 4 social media platforms for your business promotion.

For instance, the boom of content creators and social media influencer has opened tremendous doors of opportunities for businesses. These have evolved into legitimate and very effective ways for brands to reach their customers and generate income.

However, influencer, and content marketing are not the only reasons for engaging in social media marketing as a brand. There are greater opportunities in the realms of hashtags, comments and likes.

Key Reasons Why Your Business Needs Social Media Presence:

Presently, the social media platforms have become the new ground that unites all demographics. It has become every marketer’s dream come true, because it offers free access to such a vast audience of potential customers for any product or services you may be offering. I can boldly say that the vast majority of marketers are already using social media in their business operations.

It will amaze you to know that many small businesses have shot themselves in the foot by believing that social media marketing is a game for only the big businesses that have thousands of dollars to spare.

But the truth and good news is that social media platforms provide many opportunities for small businesses to grow and engage with a close-knit community of both present and future customers.

1. Creates brand awareness

The first reason why your business needs social media presence is the awareness it creates for you. It is important for us to know that social media platforms have an advantage over TV, radio, magazines and other traditional medium of marketing.

For instance, social media offers you opportunities to swiftly spread information about your business in a quick and cost-efficient manner, and potentially reach millions of people with your message anywhere you so desire in the world.

With this, you are sure of more followers of your business, more sign-ups for the services you are offerings and generally higher conversion rates on your marketing campaigns.

2. Help you promote contents

The availability of multiple popular social platforms these days has provided multiple ways for small businesses to promote their products and services with easy. Whether they favor Instagram stories or Facebook Messenger, businesses have options to express their creative side and showcase their expertise.

For example, providing stats and fun facts about the products you are selling or services that you are providing can prove to viewers your business is worth taking a chance on.

3. Increases site traffic

Another reason why your business needs social media presence is the increase of traffic it offers. If your business has a website for hosting your products or services, the use of social media drives direct traffic to that website without any cost.

This in turn, improves the quality and quantity of your inbound traffic. That way, you will no longer have to depend solely on SEO and being found on Google Search to drive traffic. Check out these 18 impressive and failure-proof ways to grow your business with social media for maximum sales.

4. A communication platform

When it comes to small businesses, or any business really, it’s better to have too many than too few methods for communicating with your customer base. Having phone numbers, mailing addresses, email address, and contact forms on websites are very helpful.

However, experience has shown that if the customer has an urgent question to ask, or wants to share the good news about using your product or services, they tend to do this through platforms like Facebook, Twitter and Instagram.

The fact that social media offers so many real-time advantages allow your business to engage with your clients and customers promptly. It is not necessary for you to be on every platform, but it is very ideal and helpful to have a few active social media accounts where you know your customers can be found.

5. Sells products and services

Selling your products and promoting your services to innumerable clients and customers are some of the good reasons why your businesses need social media presence. This means an opportunity to directly market your business. With added feature like retargeting ads which Facebook and Instagram offers, you can swiftly target your prime audience and get your content directly in front of their eyeballs.

6. Better understanding of your customers

The sixth reason why your business needs social media presence is for better understanding of your customers and clients. Who are your customers? In case you have not known, social media platforms like Facebook and Instagram can help you aggregate data and define your target market with ease.

For small businesses that skip the use of social media, they are already missing out on potential leads, and audience who may be interested in investing in their products and services.

7. Keeps you a step ahead of your competitors

Even though it is not a good idea that small businesses should copy everything that their competitors do, it is very vital that they know where their competitors are per time, and what they are doing. If your competition actively engages its customers through social media, they have the advantage of being able to boast about that presence.

By simply having an active social media accounts, you’re already doing your business a great favor and increasing its visibility through search engine result pages. As earlier said, you don’t need to have your business present on every social platform to prove that you are active.

CNBC reports that sites like Instagram and WhatsApp continue to remain popular with their user base. Go to the sites where your brand’s voice will be at its strongest and able to engage with customers while still getting its overall message across.

Top 4 Major Social Networks Your Business Should Be Present:

Even though there are numerous social media sites available today, for the best interest of your business, here are the best 4 where your business must be present.

1. Facebook

Facebook is the first platform where your business needs social media presence. It is has so many features that small businesses can take full advantage of. In addition to creating a page for your business, Facebook also allows you to promote your content by sharing posts on your feed and in your daily stories. You can also create groups that are relevant to your business thereby attracting like-minded people.

Use Facebook ads to promote brands and reach audiences that might be interested in your product. One of the most unique features Facebook provides is Facebook Messenger, which businesses can use to interact with, provide support to and send frequent updates to customers.

2. Twitter

Twitter is another platform where your business needs social media presence. Twitter is known for its micro-posts which allows for only 280-character limit, by this, users are able to briefly describe what they are promoting. Tweets are great way for small business owners to have a consistent voice that speaks about their products and services, engage with potential consumers, and reach a particular demographic.

Posting tweets to your feed gives you a chance to interact with customers who have mentioned your business on their personal page, whether in the form of positive reviews or negative ones. Additionally, Twitter tracks your analytics so you are able to see what is working and what isn’t.

3. LinkedIn

LinkedIn serves as the world’s largest professional network. Directly on your LinkedIn business profile, you are allowed to showcase the products and services you provide thereby giving viewers an automatic idea of what your business is all about.

With the help of the “About” section of the platform, you can display the voice behind your brand. Additionally, businesses can re-post customers’ past reviews of their products or services on their profiles as free advertising.

4. Instagram

The 4th platform where your business needs social media presence is Instagram. Much like Facebook, Instagram can be used to promote your business. Followers are able to view bright and vibrant photos of your brand as they scroll through their feed, accompanied by captions, tags and hashtags.

There are also various types of ads you can experiment with, such as photo, video, carousel and story ads. If viewers see something they like about your brand, they can easily share posts with friends via their own Instagram accounts or through direct messages. Now, read also benefits of hiring a social media manager for your business.


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