There are plenty of social media platforms to choose from; however, you should select the platform where you can find plenty of people in your target market to promote your business. However, it is no doubt that Facebook is the best platform for hyperlocal social media marketing strategies where you can reach multitudes of people with your business products and services.
Moreover, with the recent upgrades made by the Facebook to Graph Search, and additionally, with the introduction of local awareness ads; Facebook platform has becomes the best choice for hyperlocal social media marketing strategy. Having said this, you should also not ignore other major social media platforms for your campaign.
Achieve hyper-local scale
The purpose of hyperlocal social media marketing is to communicate to the immediate local people with personalized messages concerning your business. Therefore, the hyperlocal social media pages should be created for the purpose of communicating with the people within your geographic location, thereby translating the brand’s voice to their local level. This job is not going to be an easy job because the message should be communicated at the local level without losing the vital traits of the brands.
Be clear about your goals with your marketing campaign
Primarily, the two reasons for launching hyperlocal social media marketing campaign for your business is to reach more people, to create brand awareness, and to boost the sales of a product.
In order for your brand to reach more people for increasing your brand awareness and making more sales, you should promote a valuable content to your target audience which will help in building a better relationship with your existing customers, and it will additionally help in creating a new relationship with potential customers. Engage in sharing each of your posts; and engage in conversing with them in order to develop a good image among your customers and potential customers.
The second goal of the hyperlocal social media marketing campaign is to boost the sales of a product or a service. After building a good relationship with your target market, you can now leverage the conversation to conversion. Provide them with options of products that can help in solving their problems in an appropriate manner.
Measuring and Driving ROI
After doing all the hard works in your campaign, it’s important for you to know whether your strategy is working out for you or not. The success of your campaign entirely depends upon your marketing objectives. The objectives of your marketing campaign could be to reach out to more people in that specific area, boost your sales, and others.
To measure the success of your strategies, you should analyze the message you have conveyed to your target market and the way they have responded to your messages. If the target market has responded according to your expectations, we can then say that your campaign was a successful one. The success rate of your strategies depends entirely on this correlation.
In case your objective of boosting is just for your product or services, then you can measure your campaign success by the rate of conversions and in-store sales. In the event that your sales are much higher in comparison to the past when there was no hyperlocal social media marketing strategy, then you can boldly say that your campaign was surely a successful one. If there is a little or no change in the conversion or sales, then you should realize that your efforts were fruitless.
Please, never aim at getting huge one-time local customers, rather, your goal should be to making them repetitive customers. If you are able to do so, then you have managed to develop a stable cash flow for your business.
Use of Locally-Driven Paid Media
Engaging in local-driven paid advertisement is a great way to boost sales for your brand and your retailers whose customers are located within a specific distance from yours and their stores. You can promote special offers and discounts for getting a quick boost in the sales. And, you can also invite local people to your stores on special events or aware people about the new store that you just opened in a specific area.
If you manage to satisfy your customers, then there is a good chance that your customers can bring you more customers. The study shows that 71% of the customers who had a great social media experience with a specific brand recommend that brand to their brand to others. Moreover, the social media platforms allow you to engage with the potential customers in a real-time, allowing you to tell customers about the exact location of your store, answer the queries of your potential customers and more.
Top 2 Methods Of Engaging Hyperlocal Social Media Marketing On Facebook:
1. Local Awareness Ads
Facebook as a social media platform allows you to promote your posts anywhere between 1 to 60 miles from your local store, which is a greater way to reach local customers.
2. Unpublished Page Posts
Large brands may not want to see a lot of posts on their business page focusing on local customers. As a result, Facebook allows them to promote unpublished posts on the wall of the local customers without it being seen on their main business page.
In the event that they are working with big brands, the local partners have some expectations, and with hyperlocal social media marketing strategy, you are helping them earn more, and you will also be getting more return for yourself. With hyperlocal social media marketing strategy, it becomes easier for the businesses to cater to their needs, provide localized offers, and to know how they behave in specific areas.
If you are able to run hyperlocal social media marketing strategy for your business, you have just employed an effective way, you have just hit a goal mine, reaching multitudes of potential customers and generating more sales.