Go High Level is a solution providing software that is designed to help businesses carry out tasks such as managing their customer relationships, automate their sales processes and boost their lead generation efforts. Sometimes in business, you need extra hands or brains to get certain things done, and that is where CRM tools like Go High Level comes in. In this article, I have highlighted in details, the top 12 key benefits of using go high level marketing, and why you need it in your business campaigns.
In case you are not yet aware, GoHighLevel is the brainchild of Shaun Clark. In Shaun founded HighLevel in the 2018 to help agencies and businesses automate and scale their activities.
In this article, I will be interchangeably using “GoHighlevel” with “Highlevel” because there’s no “Go” in it. As at the time of creation, Shaun couldn’t acquire the domain name Highlevel. So he went with Gohighlevel.com.
How Does GoHighLevel Work?
Go High Level is a subscription-based service that helps agencies and businesses manage and grow their businesses.
Gohighlevel helps you run your agency smoothly and efficiently so you can focus on what you do best: delivering amazing results for your clients.
Here’s a quick rundown of what GoHighLevel software can do:
• Create sales funnels that convert with GoHighLevel easily.
• Gohighlevel is a website builder.
• Build landing pages around your offers.
• Its CRM helps you manage and nurture relationships with clients without losing track of projects.
• Make appointments and set up calendars to better manage time and projects.
• Track your calls like a boss.
• It has feature to create and sell online courses and membership programs.
• It automates email marketing campaigns.
• It has SMS marketing system.
Why Your Agency Needs Automation Tool
You can’t manage what you can’t measure. In your efforts to scale your Agency and all that, it is possible to get caught up in the day-to-day activities thereby losing sight of the big picture.
Therefore, there is the need to always track your time and money to make sure you’re spending them on the right things. This is exactly where a CRM (customer relationship management) tool such as this comes handy.
12 Reasons To Use Go High Level for Your Marketing:
1. GoHighLevel is Mobile Friendly
It will interest you to know that GoHighLevel is available on mobile devices, this will enable you track leads and manage accounts no matter where you are at any given moment, or the kind of device you are using.
Additionally, it has a responsive design which makes it look great on any kind of device such as mobile phones, tablets, laptops or desktop computers. With this, no user will ever miss another opportunity just because he or she couldn’t reach their laptop.
2. Content Management
GoHighLevel allows users to create, edit, approve and publish and store content in a simple way that makes it easy for anyone within the company to do so.
Go high level content management system (CMS) offers everything you need to manage your content in one place.
With Gohighlevel cms, you can:
• Create new pages and posts with few clicks
• Easily edit existing pages and posts
• Schedule posts for future publication dates
• Schedule multiple posts at once to update your social media feeds regularly.
HighLevel is loaded with an array of elements for adding static content; however, you can extend the website functionalities with a Drop-In-Blog integration.
Using Drop-In-Blog in HighLevel helps to create a more functional, SEO-friendly content. It is very easy to install and use.
3. Builds Funnel & Landing Pages
The Funnels and Landing Pages Building feature of this tool allows you to create appealing landing pages, you can do these using one-click templates, or use your own custom designs. Additionally, you can create multiple funnels and send traffic to them directly from the tool’s dashboard.
You can make converting sales funnels with Go Highlevel’s funnel builder. High level has funnel templates you can choose from and get started in minutes.
You can create a basic website and add navigation with the same builder. Using Highlevel, you can get a custom domain and dress up your funnel and website.
Since it is drag and drop, it’s like using a premium funnel builder like ClickFunnels. But compared to Clickfunnels, High Level lacks some features.
Clickfunnels, for instance, lets you share funnels with others. You can’t do that with GoHighlevel.
Keep reading for a detailed comparison of ClickFunnels and GoHigh Level.
4. Easy App Integration
HighLevel as it were can be integrated with the following apps:
Call Tracking Metrics
5. CRM and Pipeline Management
Below are the ways GoHighLevel CRM and Pipeline Management works:
• It’s an integrated platform. GoHighLevel integrates perfectly with Pipedrive, Salesforce and other platforms to give you a complete view of things.
• GoHighLevel is available on mobile devices.
• Provides accurate data insights for better decision making.
The features listed above provides useful information that enables sales reps to see how their efforts are paying off in real time, and not waiting until after close for an invoice update before making decisions about pricing, or which deals should move forward next day or week, and those slated for later down the road (or even into next quarter).
6. High level Reputation Management
Go high evel CRM Reputation Management is a feature that enables you to manage your customer’s feedback and reviews.
With High level, you have full control over the image of your company.
It allows you to send a “Review request” to your customers, asking them to post a review of your services on the platforms of your choice.
7. Reporting and Analytics
Go High Level provides you with comprehensive reports and detailed information about your Facebook Ads campaigns, Google Ads campaigns, and website traffic from all sources, including social media, mobile devices, and desktop computers.
You can see where your visitors come from, what they do on your website, and how much time each visitor spends. Allowing you to see how your team is performing, where you need to improve, and what’s working.
The Reporting dashboard is divided into five sub-dashboards- Google Ads, Facebook ads, attribution report, call reporting and appointment report.
8. Booking and Online Appointment Tool
Another good feature of HighLevel is the appointment tool, it has all the basic features of a regular calendar, additionally, you can create and share calendars that customers/clients can click around to see all your appointment schedules.
It is very easy to make a calendar from your Settings dashboard and get it embedded into your funnels.
9. Go High Level SMS Marketing
The SMS Marketing feature of HighLevel enables businesses send messages to their clients/customers directly via mobile phones. The messages can be promotional, marketing content, or customer support. With this feature, it has eliminated the need for a bulk SMS service provider.
With this feature, you can easily view your message delivery reports right from your account’s dashboard and reply if necessary.
Another amazing feature that is embedded in it is the tracking option. With it, business owners can send, record, and monitor text messages thereby moving clients as they progress in the buying journey.
The SMS interface looks just the same as that of Whatsapp, which makes it very easy to use and navigate.
10. Marketing Automation
Go High Level offers several different types of marketing automation: email automation, social media automation, and landing page tracking.
Each automation step can be customized with your own design elements, making it easy for you to build the perfect campaign for your audience.
GoHighLevel Marketing Automation is a marketing automation tool that helps you create and manage campaigns, send emails, and measure results.
By using GoHighLevel Marketing Automation, you can increase your sales by following an organized process of collecting data on the customer’s journey towards making a purchase.
Then through email marketing or any other advertising channels, you can market products in a way that will drive more conversions.
GoHighLevel Marketing Automation works by creating automated workflows to send follow up messages at different stages of the buyer’s journey.
Example: Welcome Email > Product Demo Request > Product Demo Download > Product Sales Page> Checkout.
Each workflow has its own tracking parameters, so you know what worked best for each stage of the funnel.
Set up a time window first so that all the marketing messages – SMS and emails go out within a certain timeframe.
Setting this up is really important so that the consumers don’t get messages in the middle of the night, which can irritate them and make you look bad.
11. Mobile App
GoHighLevel has a Mobile App that was designed with your business in mind. It is very easy to use on the go. The followings are features offered by the app:
• Build Client Profiles: Easily build profiles for clients/customers and add them to your GoHighLevel account, thereby giving you access to their information like addresses and contact details.
• Create Sales Leads: The mobile app is capable of creating new sales leads via email or phone. Also you can import your existing leads from MailChimp, Hubspot, or Ontraport accounts into your CRM account.
• Create New Projects: You can easily create new projects with your mobile phone.
12. Go HighLevel Integrations
Go Highlevel is an all-in-one marketing tool and solution that doesn’t restrict you from using other apps. It enables you to keep your favorite apps and use them seamlessly together.
You will be happy to know that HighLevel lets you connect apps and send data via webhooks. Webhooks enables you to connect to Zapier. The good news is that Zapier works with tons of other apps you are already using.
Zapier has hundreds of apps which includes but not limited to ConvertKit, MailChimp, ActiveCampaign, and many more apps you already know and use.