Email marketing is a convenient and fast way of marketing your online business to a large number of people at the same time. In this article, we shall be discussing how email marketing can benefit a company and the major email marketing benefits to your online business
All you need to get started are email addresses for your target market and a cleverly written sales letter that will attract people to your website and encourage them to buy your product. Email marketing benefits are many fold which is most online businesses rely on it heavily for their promotions.
What is email marketing?
Before going into email marketing benefits, it is important we understand what email marketing is all about. Email marketing is a marketing strategy that involves sending emails to your target audience. It is indeed one of the best methods of turning prospects into buyers, and one-time-off customers into followers and loyal customers.
Your email marketing strategy can include but not limited to the followings: promotional emails, sending weekly newsletters, and special deals for customers, thereby allowing you to create a cordial relationship with your audience and steadily build loyal followers of your brand.
Benefits of Email Marketing:
Email marketing benefits are endless, but hopefully the few mentioned here will encourage you to try it out. It is a low-cost way to increase sales and profits.
But once a business has an email address of a customer or prospect, how can email marketing benefit the business?
1. Guarantees high ROI
Another email marketing benefits is high return on investment. According to market survey from eMarketer, email marketing has four times higher than any other digital marketing strategy, it boasts of a median ROI of 122%.
You are sure to increase this number if you implement techniques like A/B testing, by using a double opt-in, and sticking to a regular schedule.
2. Keeping in touch with customers
Second email marketing benefits is that it is extremely useful in keeping in touch with customers and can help with getting previous customers to come back. Getting previous customers back to your online store should be simpler than getting new customers.
This is because they have, hopefully, already had a good experience of buying something from you and are therefore more likely to make another purchase.
3. Informs customers about other products
Other email promotion benefits include the fact that you can use email messages to inform your customers about other products you sell that they might be interested in. For instance, if you have an online store that sells toys and children’s clothes, you could send information about the toys to a customer that has up till now only bought the toys.
This way you can stay in touch with your customer and provide them important information.
4. Enhances feedbacks
You can also use email to get feedback from your clients and website visitors. You can then figure out who visits your website, what kind of products they want, what amount they want to pay for them and why they did or did not buy from you.
5. Appeal to different segments
Email marketing allows you to leverage data about your email subscribers to create targeted campaigns. If you are new to email marketing, at first, creating a personalized content can be a daunting and overwhelming task.
But, personalizing your content can be in the form of using your subscriber’s first name in your email. It has been proven that when you add a subscriber’s first name to the subject line, it can increase email opening by as much as 28%.
As your email list begins to grow, and you are now getting more comfortable with email marketing, you can now segment your subscribers based on factors such as their age, income level, gender, or how long they have been customers.
6. Saves time and money
Saving money and time is another email marketing benefit. You will agree with me that majority of business owners has little or no time and money, but email marketing is very easy to automate, and it is cost-effective, therefore, it suits them.
For instance, when you set up a new email campaign with email your list, go ahead and determine your offer, followed by designing your email, the next thing is that it automatically sends the email to your target list.
7. Increased sales
First email marketing benefits is increased sales, this is achieved through repetitively reminding your potential customer about your product and why they should buy it. Most people will not buy a product the first time they see it online and it helps to send them emails every now and then to remind them about its availability.
It is therefore important to get your potential customers’ email address when they visit your website for the first time so you can issue these reminders about the product.
In conclusion, email marketing benefits are so many, it is indeed one of the most common ways to communicate, and contact customers or clients, and it is accepted by most people.
Most consumers see it as standard practice to give their email address to a business entity when they make a purchase online.